Arista Farming’s main competitive advantages are:
- SEA’s first “probiotics vegetables”
- Efficient production utilising automated mobile NFT “open” gutter growing & harvesting system with the integration of the system
- Circular waste management system
- Experience in the agriculture industry goes back to 2000.
A comprehensive marketing and sales plan will be developed through a curated workshop with Arista Farming Management and stakeholders in
due course. The following framework will be utilized to integrate the business objectives with the execution of
the marketing plan. The primary focus will be to identify the “source of volumes”,
especially the acquisition of new end-users working closely
with the channel partners.
Source of Volume
Relationship to Marketing objective
Possible channel strategies would consider the following:
Channel partners and retailers’ attribute performance will be a key factor in determining the types of marketing programmes that would be implemented. Arista Farming will adopt a proactive marketing plan to sell-in its leafy vegetables to its intermediaries, with focused priority on supermarkets, and then on F&B options. We will emphasize on the superior taste and nutritional benefits, as well as reliable year round output of our climate-controlled greenhouse facilities.The company will also develop a website and increase its social media presence. Future marketing strategies and programmes are being developed as mentioned and not included in this plan.
Arista Farming’s produce will mainline sold through wholesale marketing. Shipments of vegetables will be pre-packed and transported and customized as per orders.